Technology giant Apple is in talks to buy headphone maker and music-streaming service provider Beats Electronics, according to various media reports.
The reports claim Apple could pay as much as $3.2bn (£1.9bn) and a deal could be announced next week.
If completed, it will be Apple's biggest ever acquisition.
It is being seen as a move by Apple to get a stronger foothold in the phone and music accessories business and bolster its online music offerings.
The two areas are expected to see fast growth in the coming years.